MEET THE FACES OF

Osto·Me Fashion

From siblings to co-founders, Daniel and Paula Sojo are the creators behind the brand.

Our Story

Why and how Osto·Me Fashion came to be.

It all began with a Crohn’s diagnosis and 17 surgeries. The last left me with a permanent ostomy bag at just 19 years old. I was living in the hospital, away from my family, struggling to accept my new body. Those were the darkest months of my life, filled with depression and shame.

One day, a package arrived from Jenny, a close family friend. Inside were custom ostomy covers made just for me. For the first time, I felt excitement instead of embarrassment. That moment changed everything. I realized I didn’t have to hide my ostomy. I could celebrate it.

Jenny and I began sewing covers together. At first, I made a few to match my outfits, but the confidence they gave me was so powerful that I knew I had to share them. My family supported me completely, especially my little brother Daniel. We’ve always been inseparable, and during the year I spent in the hospital during COVID, we both felt the distance. When I decided to turn this into something bigger, Daniel was the first person I called. In 2022, we became co-founders.

We reached out to our grandpa, El Abuelito, who helped us bring our vision to life in Colombia. After 25 tries, he found a group of seamstresses who could create the perfect sample. We sourced the softest fabrics and made sure everyone involved was paid fairly. Daniel ran the business side while I focused on design.

What started as a simple act of love has grown into Osto•me Fashion, a brand rooted in love, radical self-acceptance, and the belief that ostomies deserve to be celebrated.

For too long, I let fear control me. But now, I choose to live boldly. Osto•me Fashion exists to challenge stigma and empower every ostomate to feel confident in their skin.

With all our love,

Co-founder

MEET DANIEL

While he's currently enrolled in University pursuing his passion for business and economics, he also manages many of the operations here. He's in charge of everything from finance to production and distribution logistics. Most importantly, he is filled with the drive and passion to destigmatize ostomies. By using his extensive knowledge of finance, Daniel is the business brain behind Osto·Me Fashion.

co-founder

MEET PAULA

After being diagnosed with Crohn's disease at 18 years old and ending up with a permanent ostomy bag at 19, Paula turned to fashion to cope. She became famously known on social media as a 'trailblazer' who challenged the stigma by styling her ostomy as a statement piece. With her own lived experience as an ostomate and passion for fashion design, she's the creative brain behind Osto·Me Fashion.